Privacy Policy

Effective Date: 06 December 2025

PumpMetrics ("we", "us", or "our") is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently under the Protection of Personal Information Act (POPIA).

1. Information We Collect

  • Personal: Full name, email address, contact number, company name
  • Business: Fuel sales, operational costs, financial figures
  • Technical: IP address, device/browser info, usage patterns

2. How We Use Your Information

Your information is used to:

  • Provide benchmarking and analytics services
  • Enhance and improve our platform
  • Communicate with you about your account
  • Send updates, newsletters, and promotional content (with your consent)
  • Analyze usage to improve our services
  • Comply with legal and regulatory requirements

3. Legal Grounds for Processing

We process data based on:

  • Your consent
  • Contractual necessity
  • Legal obligation
  • Legitimate interest (benchmarking tools, insights)

4. Data Sharing

We do not sell your data. Limited data may be shared with:

  • Authorized staff or service providers
  • Fuel Associations that you are a member of, in the form of anonymised reports
  • Law enforcement or regulators (if required)
  • Other users in anonymized benchmarking form

5. Your Rights

Under POPIA, you have the right to:

  • Access, correct or delete your information
  • Object to processing
  • Withdraw consent
  • Lodge a complaint with the Information Regulator

6. Data Retention

We retain information only for as long as necessary for the purposes stated above or as required by law.

7. Security

We take reasonable measures to protect your data, including secure servers, access controls, and encrypted traffic (SSL).

8. Cookies

We use cookies to improve your browsing experience and collect usage statistics. You can adjust your browser settings to disable cookies.

9. Policy Updates

This policy may be updated from time to time. We will notify users of any significant changes via the website.

10. Contact Us

If you have questions about this policy or how we process your information, contact us at: